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VEIL™ Camo Featured on New QuietKat RidgeRunner Mountain Bikes

January 2020 Wichita, KS: Veil Camo is excited to expand its concealment technology into the off-road transportation segment through a licensing agreement with QuietKat. QuietKat is the premiere manufacturer of all-terrain electric mountain bikes and is the first bike manufacturer to feature a Veil Camo option with the company’s all-new RidgeRunner.

QuietKat electric all-terrain bikes utilize an integrated battery and motor system to help hunters go farther, quicker, and quieter into the backcountry. The new RidgeRunner is a fat tire variant that easily manages rough ground while delivering wide-range gearing and maximum torque to climb steep hills and to negotiate challenging terrain. Available in 17- and 19-inch sizes, the RidgeRunner is offered in charcoal and now in Veil’s Stryk concealment pattern.

“Hunters are increasingly using electric-motor-assist mountain bikes to stealthily access remote hunting territory,” said Veil Camo Casey Weisser. “From low-impact trail camera checks to quietly entering hunting areas with minimal disturbance, electric bikes have proven themselves in the field. For big game hunters, the RidgeRunner’s Veil Stryk camo option takes that stealth performance to the next level.”

Veil Camo has become known across the outdoor and tactical segments for its innovative concealment patterns that blend field research into animal behavioral responses, the application of chaos and mathematical fractal theories, and careful selection of micro and macro patterns and natural colors to deliver camo patterns unrivaled in form and depth perception disruption.

Veil’s mission is to provide industry partners with concealment patterns that elevate their brands and provide distinction within their consumer categories. For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil Camo, 225.223.8110, or smoore@veilcamo.com.

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VEIL™ Camo Continues Licensing Agreement with ALPS Outdoorz

January 2020, Wichita, KS: Veil Camo, a leading innovator of camouflage technology, is pleased to announce the continuation of its licensing agreement with outdoor gear manufacturer ALPS OutdoorZ.  

Images from ALPS Outdoorz

ALPS OutdoorZ is recognized as a premiere manufacturer of packs and specialized hunting accessories—particularly those intended for extreme backcountry hunting duty. Last year, ALPS OutdoorZ incorporated Veil Cervidae™, Veil Wideland™, and Veil Whitetail™ patterns into several of its premium Extreme series packs.

These purpose-engineered patterns, which offer maximum concealment and visual disruption across environments typically found in high-altitude elk habitat, open plains, and most whitetail environments across the country, were paired with specific ALPS OutdoorZ products similarly suited for hunting these species.

Veil’s technology derives from extensive field studies that incorporates scientifically based patterns that effectively disrupts perception, movement and silhouettes.  In effect, it is the ultimate concealment for outdoor pursuits and tactical use.  Veil is focused on partner and category selection with proven designs that separates and elevates brands to the next level.  

For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil Camo, 225.223.8110, or smoore@veilcamo.com

Media Contact:

Media Direct // Kim Cahalan // kim@mediadirectcreative.com // 309.944.5341

About Veil Camo:

Veil Camo pushes the industry forward delivering cutting-edge, scientifically-engineered camouflage patterns that redefine what is possible for concealment.  Veil is focused on partner and category selection with proven designs that elevate brands to the next level.                                                                          

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VEIL™ Camo Announces Joint Premier Partnership with Crocs™

January 2020 – Wichita, KS: Veil Camo, the leader in scientifically engineered concealment patterns for outdoor enthusiasts who hike, fish, hunt and camp to tactical operators, announces a licensing partnership with Crocs—manufacturer, a global leader in innovative, casual footwear for women, men and children.

The unique, clog-style design of Crocs™ footwear combined with their proprietary Croslite™ material construction have made these a popular shoe choice for outdoor enthusiasts who value comfort and performance. From hunting camps to boat docks, Crocs™ shoes are the go-to choice for those who desire comfortable footwear for lounging and casual recreation.

Casey Weisser, EVP of Veil Camo comments, “Outdoor enthusiasts are key consumers for Crocs, pairing this popular footwear brand with our custom camouflage pattern provided a distinct look that appealed to Crocs for their line of next generation footwear.”

Veil™ Camo offers numerous concealment patterns for a broad range of applications—from specific hunting and fishing environments to law enforcement, lifestyle and everything in between. All patterns are developed through extensive field studies and the application of mathematical concepts found in nature to deliver camo effectively disrupts depth perception, movement, and silhouettes.

Visit Veil Camo at the SHOT Show held January 21-24, 2020 at the Sands Convention Center in Las Vegas, Nevada in Booth #10219.  

Veil™ is focused on partner and category selection with proven performance distinction that separates and elevates brands to the next level.  For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil™ Camo, 225.223.8110, or smoore@veilcamo.com

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VEIL™ Camo Now Featured on CVA Cascade Rifle

January 2020, Wichita, KS:  Veil Camo, the leading innovators of camouflage technology, is pleased to announce that the company’s Wideland™ camo pattern will now be offered on CVA® Cascade™ centerfire bolt-action rifles

Image from CVA.com

The Cascade is CVA’s first bolt-action centerfire rifle, available in .243 WIN, 6.5 Creedmoor, 7mm-08 Rem., .308 Win., .450 Bushmaster, .350 Legend, .22-250 Varmint, 6.5 PRC, 7mm Rem. Mag., and .300 Win Mag. Designed for reliable performance and an ergonomic fit in an under-$600 package, the Cascade in Veil Wideland™ camo is offered with a matte blue or Cerakote Flat Dark Earth 22-inch or 24-inch 4140 carbon steel barrel with a threaded muzzle and features a fast, 70-degree bolt throw.

The synthetic, fiberglass-reinforced stock—adjustable for length-of-pull and boasting a SoftTouch finish—comes in Veil Wideland™ camo, which is designed for open country typical of semi-arid and transitional environments. Horizontally oriented macro and micro elements provide optimal concealment in terrain ranging from open plains to high mountain regions.

Veil’s technology derives from extensive field studies that incorporates scientifically based patterns that effectively disrupts perception, movement and silhouettes.  In effect, it is the ultimate concealment for outdoor pursuits and tactical use.  Veil is focused on partner and category selection with proven designs that separates and elevates brands to the next level. 

Visit Veil Camo at the SHOT Show held January 21-24, 2020 at the Sands Convention Center in Las Vegas, Nevada in Booth #10219.  

For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil Camo, 225.223.8110, or smoore@veilcamo.com.

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VEIL™ Camo Announces Licensing Agreement with Jacob Ash Holdings/Hot Shot

November 2019 Wichita, KS: Veil Camo, a leading innovator of camouflage technology, has entered into a licensing agreement with Jacob Ash Holdings to bring bold, powerful, business-building distinction to their Hot Shot Apparel brand in the outdoor industry for 2020.

Established in 1994 in Pittsburgh, Hot Shot manufactures premium-level headgear and gloves for hunters. Hot Shot apparel and accessories are designed to withstand hard field use while ensuring maximum warmth and comfort. In addition to incorporating the latest thermal-capturing, anti-microbial, and element-resistant technology, the inclusion of Veil Camo into the company’s growing line of hunting caps, beanies, and gloves further expands the Hot Shot line of purpose-driven outdoor clothing.

Veil’s technology derives from extensive field studies that incorporates scientifically based patterns that effectively disrupts perception, movement and silhouettes.  In effect, it is the ultimate concealment for outdoor pursuits and tactical use.  Veil is focused on partner and category selection with proven designs that separates and elevates brands to the next level.  

Visit Veil Camo at the SHOT Show held January 21-24, 2020 at the Sands Convention Center in Las Vegas, Nevada in Booth #10219.  

For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil Camo, 225.223.8110, or smoore@veilcamo.com

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VEIL™ Camo and Bear Archery Continue Licensing Agreement Announcing 2020 Products

January 2020, Wichita, KS: Veil Camo, a leading innovator of camouflage technology, has announced it will continue its licensing agreement with Bear Archery. Last year, the two companies entered a successful partnership which saw several new Bear Archery products debuting with Veil-pattern camouflage.

For 2020, Bear Archery will continue to offer its Legend Series and Compound Series bows with Veil Alpine™ and Veil Stoke™ concealment patterns. Bear bows featuring Veil camo include:

  • Legend Series – Status EKO (Veil Alpine, Veil Stoke), Paradox HC (Veil Alpine, Veil Stoke)
  • Compound Series – Paradox (Veil Alpine, Veil Stoke), Royale (Veil Stoke), Divergent EKO (Veil Alpine, Veil Stoke), Species LD (Veil Alpine)

Veil’s technology derives from extensive field studies that incorporates scientifically based patterns that effectively disrupts perception, movement and silhouettes.  In effect, it is the ultimate concealment for outdoor pursuits and tactical use.  Veil is focused on partner and category selection with proven designs that separates and elevates brands to the next level.  

For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil Camo, 225.223.8110, or smoore@veilcamo.com

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Hadley Development Acquires Sirphis® Intellectual Property

Acquisition opens leading outdoor lifestyle brands for licensing opportunities 

Wichita, KS – Hadley Development, a global leader in apparel design, manufacturing, branding, and logistic services for outdoor equipment and apparel manufacturers, announces its recent acquisition of Sirphis® LLC’s (formerly Moon Shine Camo) intellectual property.

 As one of the industry’s leading camouflage pattern design and licensing companies, Hadley Development’s acquisition of Sirphis‘ lifestyle brands—including Muddy Girl®, Lifestyle Camo®, Pulse™, and Grit House™—significantly expands the company’s outdoor lifestyle apparel category. This acquisition complements Hadley Development’s latest success in licensing with VEIL Camo™ by providing lifestyle camouflage opportunities for brand and retail partners. 

Shelly Moore, SVP of Licensing comments, “Hadley Development, licensors of Veil Camo, is constantly looking for impactful BRANDS to acquire as we believe all authentic growth depends on more customers wanting more of what your company offers. In our search to acquire complementing companies, we look for brands who understand the market, their core customers, and how to drive passion among consumers to become a bigger part of the brand.” 

“Sirphis and the associated brands of Muddy Girl, Lifestyle Camo, Pulse, and Grit House, quite simply have been brand drivers across the outdoor industry, Nascar, Monster Energy Truck events, and more.  Muddy Girl operated with the same rigor and discipline we use in running our business. This attitude and business philosophy represents a competitive advantage and, above all, the durability of that advantage helps all of our brands owned and acquired, grow.” Moore continues, “ Muddy Girl has worked hard to organically grow their customer base. They have one of the largest social media followings in the outdoor space, reaching consumers who have become passionate and loyal to the Sirphis brands. We believe the constantly growing social and digital space in cooperation with fan engagement executed at such a high level have created dedicated fans of their brands; wanting more, wanting new, and wanting to be ambassadors. We intend to capitalize on that attitude by expanding social media even further, expanding distribution and marketing, and allowing these brands to find other partners who see the huge growth potential they have in the outdoor market and beyond.”

With its expertise in providing customers and licensing partners with concept-to-retail strategies and management solutions, Hadley Development is excited to add the Sirphis brands for licensing opportunities to its customers and to continue the growth of all it’s premium outdoor technical and lifestyle apparel categories.

For more information on Hadley Development’s custom services, visit hadleydevelopment.com. For licensing opportunities, call Shelly Moore, SVP Sales and Marketing, 225.223.8110, or smoore@veilcamo.com. 

About Hadley Development:

Hadley Development is comprised of a diverse global team of designers, account managers, and branding, sourcing, and logistics professionals who merge their expertise to turn their customers’ visions into reality. From conception to delivery, Hadley Development’s staff guides customers’ products from the drawing board to the retail shelves. We Design. We Manage. We Fulfill.